Air Jordans: how it all started
Since their introduction in 1985, Air Jordans have become one of the most iconic and sought-after brands in the world. The origin of Air Jordans can be traced back to the legendary basketball player Michael Jordan and his partnership with Nike.
Michael Jordan first gained national recognition while playing for the University of North Carolina, where he helped lead his team to a national championship in 1982. He then went on to play for the Chicago Bulls in the National Basketball Association (NBA), quickly becoming one of the league's most popular and dominant players.
In 1984, Nike signed Michael Jordan to a sponsorship deal, hoping to capitalize on his rising fame and success. At the time, Nike was primarily known for their running shoes and was looking to expand their presence in the basketball market.
In 1985, Nike released the first Air Jordan shoe, known as the Air Jordan 1. Designed by Peter Moore, the shoe featured a high-top design and was made with premium materials, including leather and suede. It also featured Nike's Air technology, which provided extra cushioning and support for basketball players.
The Air Jordan 1 was unlike any other basketball shoe on the market at the time, with its bold colorways and sleek design. It quickly became a sensation among basketball fans and sneakerheads alike.
The Air Jordans quickly became one of the most successful and popular shoe lines in history, with new models released every year. Michael Jordan's success on the court helped to drive sales, as fans wanted to emulate his style and athleticism.
However, the success of the Air Jordans was not without controversy. In 1985, the NBA banned the Air Jordan 1 for violating the league's uniform policy. The shoe was deemed too flashy and colorful for the court, and Michael Jordan was fined $5,000 for every game he wore them.
Despite this setback, the Air Jordans continued to grow in popularity, with new models released every year. Today, the brand is worth billions of dollars and has become a cultural icon, with collectors and fans all over the world.